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Marketing :: Laser Marketing

STRATEGIES FOR THE SUCCESSFUL PRACTICE

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Your Patient’s Point of View

“Do you think lasers will make
your visit to the dentist easier?”
Yes
No
Unsure
69%
10%
21%

“Would you be willing to pay
an additional fee if the laser can be
used instead of the drill?”
Yes
No
Unsure
56%
21%
23%

THE SUCCESSFUL LASER DENTAL PRACTICE

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  • Top down commitment to success
  • Willing to change
  • Consumer-based focus
  • Well trained & motivated staff
  • Good doctor attitudes & acceptance of “Consumer Friendly” procedures
  • Excellent surgical outcomes
  • Patient perceptions, wants & needs important, not those of doctor & staff
  • New technologies & skills must be integrated to enhance practice range, safety, effectiveness & quality
  • Doctor & staff must be committed tohelping patients improve quality of life, as well as meeting basic dental needs
  • Accept & adopt comprehensive approach to dental care

FOCUS ON PRODUCTIVITY

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  • Build effective clinical/surgical team
  • Expanded duty of dental auxiliary
  • Hygienists
  • Empower staff
  • Patient education/awareness coordinator

FEE STRUCTURE

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  • Consider multi-level fee structure
  • Most people willing to pay for quality, service, convenience, comfort
  • Surveys show patients will pay more for laser dentistry
  • Build service, maintenance, disposable costs into fee structure

 

 
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